Marketing is an integral part of business which includes the process of developing a product or service and promoting it so that the audience is aware of its existence, whether it is communicating offline or online. Earning a Management degree concentrated in Marketing at Sampoerna University, provides you skills and knowledge to influence buyer behavior, to create value for customers, and also to build profitable customer relationships, through socially responsible marketing strategies and concepts.

Schedule a campus visit to find further information about this major and receive your education plan at the Student-Parent Advisory Center.


  • Bachelor of Management from Sampoerna University
  • Bachelor of Business Administration from Oregon State University (AACSB accredited)


Document requirements:
1. A copy of student/parent’s ID
2. An official copy of student’s report card from the last 5 semesters
3. Secondary education completion certificate or equivalent such as:

  • High school diploma
  • Cambridge O level/Cambridge IGCSE (International General Certificate of Secondary Education)
  • Other equivalent secondary qualification (e.g. Paket C, IB, ATAR, Singapore A Level, GCE A Level, SAT)
  • Official statement of the graduation from school, if you already graduated but have not received the high school diploma yet

General admissions requirement:
Successful completion of Sampoerna University Entrance Test, with a score of 60% or above

To complete your Management degree concentrated in Marketing, you will have to take the required courses:
1. Consumer Behavior
2. Marketing Research
3. Innovation Management
4. Marketing Management
5. Retail Management
6. Global Marketing
7. Integrated Marketing Communications
8. Personal Selling Skills Development
9. Marketing Case and Business Simulation

At the final year of courses, you will take a senior design capstone project which allows you to apply your coursework to solve real-world challenges and help you prepare the life after graduation.

osu-logoOregon State University (OSU)
As a student of Sampoerna University, you are entitled to a unique study abroad opportunity at OSU College of Business, Corvallis, OR, the U.S.